SIGNALS · THE BLOG
Ideas to understand
the web better.
Product, data, privacy and growth. No filler.
Cookieless web analytics: how we measure without a banner
Most analytics need cookies and therefore a consent banner. Here's how we measure just as well without either.
PRODUCTA Google Analytics 4 alternative: what changes and what you gain
GA4 is powerful and free, but it moves your data to the US, depends on consent and samples your reports. Here's what changes when you switch to a private alternative.
BEHAVIOURFrom the what to the why: heatmaps and recordings that respect privacy
Metrics tell you what happens; heatmaps and recordings tell you why. And it can be done without compromising anyone's privacy.