Comply without losing data
With no cookies by default and data in the EU, most sites need no banner for our analytics: you stop losing the share of visitors who decline.
COMPARISON
Anonymetrics vs Google Analytics 4
The European alternative to GA4: no cookies by default, data in the European Union and none of the Consent Mode complexity.
Google Analytics 4 is powerful and free, but it moves your data to the United States, depends on cookies and consent, samples your reports and takes real effort to learn. Anonymetrics measures anonymously by default, hosts data in the European Union and brings analytics, behaviour and operations into one clear interface.
| Anonymetrics | Google Analytics 4 | |
|---|---|---|
| Cookieless by default | ||
| Works without a cookie banner | Consent required | |
| Data hosted in the EU | United States (Google) | |
| Full web analytics | ||
| Heatmaps | ||
| Session recordings | ||
| Funnels and cohorts | Yes (complex) | |
| Uptime monitoring | ||
| SEO (Google Search Console) | Search Console, separately | |
| Anomaly alerts | ||
| AI · Insights | ||
| Public API + MCP for AI | API yes · MCP no | |
| Script weight | 4.5 KB (gzip) | gtag.js (~50 KB+) |
| Sites included | Unlimited | — |
| Heatmaps and recordings included | Unlimited heatmaps · 1,000 recordings/month | — |
| Price at 1M events a month | €0 (Founder plan) | — |
Complete data, no sampling
GA4 samples large reports. We count every event, bots filtered out, so the numbers line up with your invoices.
More than analytics
Heatmaps, recordings, funnels, uptime and SEO in the same place, where GA4 only covers the audience side.
To be fair: GA4 is free and unbeatable if you already live in the Google Ads ecosystem and need deep advertising attribution. Anonymetrics doesn't try to replace your Ads stack: it focuses on understanding the product while respecting privacy.
Comparison based on publicly available information about Google Analytics 4 as of September 2026; their prices are shown excluding VAT. Third-party features and rates change; always check their official site.