Behaviour and analytics
Hotjar doesn't really measure traffic; Anonymetrics combines heatmaps and recordings with full web analytics.
COMPARISON
Anonymetrics vs Hotjar
Hotjar's heatmaps and recordings, with private web analytics built in and no cookies by default.
Hotjar is a reference for heatmaps and recordings, but it isn't a web analytics platform, it relies on cookies, and since its acquisition it belongs to Contentsquare. Its free plan is generous on sessions, but gives you a single site and deletes data after a month. Anonymetrics brings behaviour and private analytics together: you measure traffic and see how it behaves, cookieless by default and with data in the EU.
| Anonymetrics | Hotjar | |
|---|---|---|
| Cookieless by default | ||
| Works without a cookie banner | Consent required | |
| Data hosted in the EU | Partial | |
| Full web analytics | Behaviour only | |
| Heatmaps | ||
| Session recordings | ||
| Funnels and cohorts | Yes (funnels) | |
| Uptime monitoring | ||
| SEO (Google Search Console) | ||
| Anomaly alerts | ||
| AI · Insights | Limited | |
| Public API + MCP for AI | Limited | |
| Script weight | 4.5 KB (gzip) | Heavy |
| Sites included | Unlimited | 1 free · 3 on Growth |
| Heatmaps and recordings included | Unlimited heatmaps · 1,000 recordings/month | Yes, by plan sessions |
| Price at 1M events a month | €0 (Founder plan) | From €39/month (Growth plan, annual rate) |
Privacy by design
Anonymous capture, sensitive fields masked in recordings, cookieless by default and data in the EU.
Price and reach
Their free tier keeps one month of data and one site; ours keeps three months, unlimited sites, and adds uptime, SEO, funnels and alerts without extra subscriptions.
To be fair: Hotjar is still very strong at surveys and qualitative user feedback. If qualitative research is your only focus, it's a great tool; if you also need analytics and operations, Anonymetrics brings them together.
Comparison based on publicly available information about Hotjar as of September 2026; their prices are shown excluding VAT. Third-party features and rates change; always check their official site.